Five brands across Singapore and Indonesia. One operator. Zero outside investors.

Best SEO Singapore is the original brand I founded with my co-founder Catheryn Wong in 2019. We started as an SEO-only agency making 70 cold calls a day from my bedroom. The brand still runs today as the specialist SEO arm of the group, serving clients who want deep technical SEO, link building, and content strategy without the full marketing bundle. Recently rebuilt on Next.js with 242 blog posts and 41 pillar pages.

Founder. I still sign off on every senior SEO strategy that ships out of this brand.

In 2022 we rebranded the company from Best SEO Marketing Pte Ltd to Best Marketing Agency Pte Ltd to reflect the broader services we had grown into. Today the agency is 14 specialists across Southeast Asia. We have served 150+ clients across 43 industries, generated $33M+ in tracked client revenue, and ranked 2,000+ page one keywords. Services include SEO, SEM, social media marketing, content, web design, and lead generation.

Founder and CEO. I still personally review every new client strategy before it ships. When clients ask who is behind the work, the answer is me and my senior team, not a pool of anonymous account managers.

I acquired Singapore Florist in 2024. It is the oldest florist brand in Singapore, still shipping fresh flowers every day across the island. For me, it is the most important product I run, because it is the place where I test every new SEO, paid ads, WhatsApp automation, and AI workflow before recommending it to an agency client. If it does not work on Singapore Florist, it does not get shipped to a client.

Owner. The operational team run the day-to-day. I run the digital, the growth experiments, and the strategic calls.

Justswim is a Singapore swim school brand with multiple pools across the island. My role is Head of Marketing. I built the new Justswim Singapore website on Next.js, restructured the SEO, set up the GHL-powered lead system, and manage the paid acquisition channel. Bookings have grown material month over month since the engagement started.

Head of Marketing. This is an operating role, not an advisory role. I am accountable for lesson bookings and revenue growth.

Justswim Indonesia is the expansion of the Justswim brand into Indonesia. This is a partnership role, with local co-founders handling ground operations. My role is to transplant the Singapore operating system, the SEO and digital infrastructure, and the sales playbook into the Indonesian context.

Managing Partner. Equity stake, operational contribution, board-level strategic involvement.