Case 1
Commercial Cleaning Company
Challenge
Spending $6,000 a month on Google Ads and generating 20 leads. Cost per lead $180. No organic presence, no brand search volume. Wanted to reduce ad dependency.
Approach
Full technical SEO rebuild. 47-point audit. New site architecture. Commercial intent keyword map. Published 8 service-area pages and 24 blog posts over 5 months. Built 18 authoritative backlinks through digital PR.
Result
35+ organic leads per month by month 5. Total lead volume up, ad spend cut by 60%. Cost per lead dropped from $180 to $23. ROI on SEO engagement paid back in month 4.